Designed and created Theca’s first t-shirt collection, made of 100 pieces of handmade locally-manufactured t-shirts.
Designed all packaging materials that were included in every Theca t-shirt order.
Online Shop and digital marketing strategy
Set up the online shop using Shopify as the e-commerce platform. Created and launched different social media advertising campaigns to market the collection and target users.
Identified and collaborated with Instagram accounts and individuals to expose my t-shirt line to a wide variety of audiences.
Checkout some of my favorite combinations from my closest collaborators:
Handled all logistics that made Theca experience unique, including packaging, shipping and delivering real-time customer service.