Theca Collection

theca collection

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Product Design


Designed and created Theca’s first t-shirt collection, made of 100 pieces of handmade locally-manufactured t-shirts.

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Designed all packaging materials that were included in every Theca t-shirt order.

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Online Shop and digital marketing strategy


Set up the online shop using Shopify as the e-commerce platform. Created and launched different social media advertising campaigns to market the collection and target users.

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Identified and collaborated with Instagram accounts and individuals to expose my t-shirt line to a wide variety of audiences.

Checkout some of my favorite combinations from my closest collaborators:

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  • https://www.instagram.com/p/BHfbd2sDstP/

  • https://www.instagram.com/p/BIS3sLrBLRH/

  • https://www.instagram.com/p/BG9GrhLQ3EE/

  • https://www.instagram.com/p/BG1dyOVQ3Nf/

  • https://www.instagram.com/p/BG450maQ3GI/


Logistics


Handled all logistics that made Theca experience unique, including packaging, shipping and delivering real-time customer service.

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